New Book Examines Building Businesses in Nigeria’s Volatile Economy
Nigerian entrepreneurs operate in an economy where exchange rates swing wildly, supply chains break unexpectedly, and regulatory rules shift without warning. Ifunanya Ejimofor’s The Strategic Hustle: Outthinking, Outworking, Outlasting argues that they should stop treating this as abnormal. Her central thesis: volatility isn’t a bug in Nigeria’s business environment, it’s a feature. Entrepreneurs need to […]
