Affinity Africa Hits Major Growth Milestone
Affinity Africa, Ghana’s leading digital banking platform, has announced that it has officially surpassed 100,000 customers. This milestone highlights the platform’s rapid organic growth, powered largely by word of mouth and customer advocacy, as more Ghanaians embrace Affinity’s affordable, simple, and inclusive banking services.
Founded to challenge the traditional banking status quo, Affinity Africa has quickly become the preferred partner for individuals and micro, small, and medium enterprises (MSMEs) across the country. By offering free accounts, fair-interest savings, affordable loans, and seamless onboarding, Affinity is transforming how financial services are accessed and delivered in Ghana.
Customer-Centric Growth Without Heavy Marketing
Unlike many financial institutions that depend on aggressive advertising, Affinity Africa’s growth has been driven almost entirely organically. Customers are the platform’s biggest promoters, sharing their experiences with friends, family, and on social media, creating viral adoption.
“Reaching 100,000 customers ahead of target, with little to no marketing spend, is proof that when you design the right product, customers themselves become your biggest advocates.”
— Tarek Mouganie, Founder and Group CEO, Affinity Africa
The platform’s appeal comes from its transparent pricing, instant onboarding, competitive savings rates, and first-time access to credit for many Ghanaians through proprietary underwriting technology.
A Banking Revolution in Less Than a Year
Since its public launch in October 2024, Affinity has rapidly scaled into Ghana’s leading digital banking provider. Its journey began with the license grant in March 2022 (the first in 14 years) and continued with the approval of its mobile app in December 2023.
In under a year, Affinity Africa has built a comprehensive banking portfolio, offering:
- Savings accounts with competitive rates
- Investments and instant loans
- Seamless transfers
- Full interoperability with mobile money
- Transparent and fair pricing
By combining innovation, affordability, and accessibility, Affinity is serving both the formal and informal economy, ensuring that all Ghanaians—whether individuals or businesses—have access to the same full suite of financial services.
Why It Matters
Affinity Africa’s milestone underscores a growing demand for fair, inclusive, and digital-first banking solutions in Ghana. By removing barriers, reducing costs, and providing access to credit, Affinity is empowering individuals, households, and MSMEs to thrive in today’s economy.
With its customer-driven growth model, Affinity Africa is not only redefining banking in Ghana but also setting a blueprint for digital banking innovation across Africa.
