MTN Group Celebrates 30 Years of Connecting Africa, Reaching 300 Million Customers Across Its Markets
MTN Group has achieved a major milestone in its mission to connect Africa, announcing that it now serves over 300 million customers across its markets. The announcement came during MTN’s annual Ambassadors Appreciation Dinner, held on Wednesday, which brought together African diplomats, public sector leaders, and MTN executives to celebrate 30 years of innovation, partnership, and progress in Africa’s digital transformation journey.
A Milestone for Ambition 2025
The achievement marks a defining moment in MTN’s Ambition 2025 strategy — an initiative aimed at positioning the company as a leading digital solutions provider and accelerating Africa’s digital inclusion.
“The time is now for Africa to take charge of its own socioeconomic progress. We need to look within for solutions and to develop our own communities.”
– Ralph Mupita, Group President and CEO, MTN
Mupita commended the efforts of MTN employees, partners, and stakeholders across Africa for delivering measurable impact through grassroots innovation and sustained community engagement, even amid global economic challenges.
Recognising Impact Through Y’ello Care
The evening also celebrated the 2025 edition of MTN’s 21 Days of Y’ello Care campaign, themed “Connecting at the Roots: Connecting communities through the use of digital tools.”
This annual initiative mobilised thousands of MTN employees across Africa to develop and deploy digital solutions that enhance access to education, financial inclusion, and essential public services in underserved communities.
“Y’ello Care embodies our belief that everyone deserves the benefits of a modern connected life. Progress is ultimately built through people – our ideas, commitment and compassion.”
– Nompilo Morafo, Group Chief Sustainability and Corporate Affairs Officer, MTN
Several MTN markets were recognised for outstanding community-driven projects that leveraged technology for social impact:
- MTN Eswatini earned top honours for its Government in Your Hand initiative, integrating MoMo to deliver e-governance services.
- MTN Cameroon received the WECA Region Award for establishing digital innovation centres that empower local entrepreneurs.
- MTN Uganda won the SEA Region Award for promoting digital inclusion through solar-powered health centres, computer labs, and vocational programs.
- MoMo received the Platform Business Award for expanding digital and financial inclusion across markets.
- MTN Nigeria earned a Special Mention Award for its Y’ello Boxes and MoMo Market Storm initiatives, which empower women and small businesses.
Driving Africa’s Digital Future
Ralph Mupita expressed appreciation to Africa’s diplomatic and public sector communities for their ongoing support in fostering a regulatory environment that encourages innovation and investment.
He reaffirmed MTN’s alignment with the African Union’s Agenda 2063, emphasising the importance of public-private collaboration in achieving a connected, inclusive, and sustainable digital future.
“The journey is ambitious but achievable, grounded in partnership and guided by a vision of an inclusive digital future,” said Mupita.
Through continuous investment in network expansion, fintech innovation, and community development, MTN remains committed to deepening digital and financial inclusion and empowering millions more Africans to connect, create, and thrive.
