Winich Farms Raises Six-Figure Extension Round from DisrupTech Ventures to Expand Agritech & Embedded Finance in Nigeria
Winich Farms, a Nigerian agritech startup revolutionising the farm-to-market supply chain, has closed a six-figure dollar extension round with participation from DisrupTech Ventures, a Middle East-based venture capital firm making its first-ever investment in Sub-Saharan Africa.
This investment follows Winich Farms’ successful $3 million pre-Series A funding in October 2024, further strengthening the company’s position in Nigeria’s fast-growing $600 million agritech market.
DisrupTech Ventures Makes First Sub-Saharan Investment
The deal marks a strategic shift for DisrupTech Ventures, an early-stage VC typically focused on fintech investments in the MENA region. Before Winich Farms, DisrupTech had only made one other agritech investment—Mozare3 in Egypt back in 2021.
Winich Farms CEO Riches Attai noted that conversations with DisrupTech started two years ago but initially didn’t materialise due to the firm’s fintech focus. “They weren’t focusing on Sub-Saharan Africa, and they were very big on fintech,” said Attai. “But DisrupTech remained in our pipeline.”
Why This Extension Round Matters for Winich Farms
While Winich Farms had no initial plans for an extension round after its October raise, DisrupTech’s alignment with their new fintech direction changed that. The startup is now building an embedded finance platform to offer credit access to smallholder farmers, and DisrupTech’s fintech expertise was a perfect match.
Partners like Malek Sultan and Mohamed Okasha (co-founder of Fawry, Egypt’s first fintech unicorn) bring substantial fintech product scaling experience, making the VC firm a strategic value-add.
As part of the deal, DisrupTech Ventures will join Winich Farms’ board, alongside Sahel Capital, an agritech-focused investor that participated in the previous funding round—creating a powerful blend of fintech and agritech governance.
Winich Farms’ Fulfillment Network and Expansion Strategy
Winich Farms sits at the operational core of the farm-to-market ecosystem, acting as a tech-driven replacement for informal middlemen. It ensures fair pricing for farmers and streamlines delivery to commercial offtakers.
Previously, produce had to be moved via mini trucks from rural collection points to city centres for pickup by 60-tonne trucks—an unsafe process prone to banditry and inefficiency.
Now, using its $3 million raise, Winich has built four new fulfilment centres in Kwara, Benue, Kebbi, and Taraba states. Agents at collection points deliver directly to these centres, where large trucks safely pick up produce for delivery to commercial buyers.
Embedded Finance for Smallholder Farmers: Scaling with Impact
A major component of Winich Farms’ growth is its embedded finance initiative, aimed at financial inclusion for Nigeria’s rural farming communities.
- Card Issuance: From just 5,000 cards to over 60,000 in seven months.
- Farmer Identity: Onboarding requires Bank Verification Numbers (BVNs), enabling digital profiling.
- Access to Credit & Insurance: Farmers are connected to third-party financial services seamlessly via the platform.
Competition & Market Positioning
Winich Farms competes with major Nigerian agritech players such as ThriveAgric, Farmcrowdy, Zowasel, and AgroMall. However, its hybrid model of logistics infrastructure and embedded fintech positions it uniquely in the market.
With a growing network of agents, digitised farmer onboarding, and smart logistics infrastructure, Winich Farms is solidifying its footprint in Nigeria’s agritech sector, making food supply chains more efficient, fair, and finance-enabled.
