Google Unveils Doppl, an Experimental AI Outfit Try-On App
Google has announced the launch of Doppl, a new AI-powered virtual try-on app that allows users to visualise outfits on themselves using just a photo. Now available on iOS and Android in the United States, Doppl offers a highly personalised and interactive way to explore fashion using artificial intelligence.
The app is part of the company’s Google Labs experimental program and builds on Google Shopping’s virtual try-on tools, but with a more personalised twist.
How Doppl Works: Try On Clothes Virtually Using AI
To get started, Doppl asks users to upload a full-body photo of themselves. From there, users can:
- Upload outfit images or screenshots from anywhere—such as a thrift store, a friend’s closet, or social media
- Generate a virtual version of themselves wearing the selected outfit
- View both static images and AI-generated videos of the outfit in motion
This gives users a better sense of how the clothing would look and move on their actual body.
Save, Share, and Style: Personalised Fashion Exploration
With Doppl, users can:
- Save their favourite looks for future reference
- Scroll through a history of virtual try-ons
- Share outfit images or videos with friends directly from the app
“We hope Doppl helps you explore your style in new and exciting ways,” Google said in an official blog post.
Doppl vs Previous Google Virtual Try-On Features
While Google has previously offered virtual try-on tools through Google Shopping, those experiences primarily showed clothing on diverse model bodies. Doppl takes it a step further by allowing users to try clothes on a realistic animated version of themselves, making the experience far more personalised.
This transition from model-based previews to user-specific avatars may mark a new direction in virtual fashion technology.
Experimental Nature of Doppl: Still in Beta
Google notes that Doppl is an early-stage experiment, and the results may not always be perfect. The company admits that:
- Fit and appearance may be inaccurate
- Clothing details might not always render correctly
The app is designed to help Google test and collect feedback on how AI can be used in fashion and e-commerce.
As of now, there’s no confirmation on when Doppl will expand beyond the U.S.
Final Thoughts
Google’s Doppl app offers a fun, futuristic way to explore personal style through virtual fashion powered by AI. As virtual try-on experiences become more common in retail, Doppl could play a key role in reshaping how people shop, share, and style their wardrobes—all from the palm of their hands.
If successful, Doppl may pave the way for more AI fashion tools and deeper personalisation in online shopping.
