ABB Expands Robotics Portfolio for China’s Mid-Sized Manufacturers
Global engineering leader ABB has announced the launch of three new industrial robot families — Lite+, PoWa, and IRB1200 — designed specifically to serve the Chinese mid-market manufacturing sector. This move comes as ABB aims to tap into the country’s fast-growing demand for factory automation solutions.
Targeting China’s Fast-Growing Robotics Mid-Market
China is currently the world’s largest robotics market, accounting for 51% of global robot installations in 2023, according to the International Federation of Robotics (IFR). ABB’s strategy targets the mid-sized segment, where robots perform essential but less complex tasks like pick-and-place operations, product packaging, and basic quality inspection.
Sales in this mid-market segment are projected to grow by 8% annually over the next three years, outpacing global robotics industry growth. “With artificial intelligence, the robots are easier to use and therefore more appealing to customers who did not have them in the past,” said Sami Atiya, President of ABB’s Robotics & Discrete Automation business.
Introducing Lite+, PoWa, and IRB1200 Robots
The three new robot families come with flexible load capacities and speed settings, making them ideal for applications in electronics, food and beverage, and metals industries.
Key features include:
- Fast deployment: Some models are operational within 60 minutes of unpacking
- Intuitive programming: Can be controlled via voice commands or by observing human tasks
- Scalable pricing: Robots start at $20,000, going up to $100,000+ depending on configuration
These robots will be manufactured in ABB’s new factory in Shanghai, underlining the company’s strong commitment to the Chinese market, which currently represents 30% of its total robotics business.
Overcoming Labour Shortages with AI-Driven Automation
The surge in automation adoption is partly due to China’s labour shortages and advancements in AI-powered robotics. By simplifying robot operation, ABB is enabling small and mid-sized enterprises (SMEs) to digitise production with minimal technical barriers.
Spin-Off Still on Track for 2026
ABB reiterated that the planned spin-off of its robotics division remains on schedule for Q2 2026. While competitors like Japan’s FANUC, Yaskawa, and Germany’s Kuka dominate the industry, ABB believes its China-focused strategy provides a unique edge.
Atiya confirmed that although ABB would consider offers from potential buyers, the primary goal remains a public spin-off. “We have to entertain anyone interested in a sale, but our target is the spin-off,” he said.
Conclusion
ABB’s new robot families position the company at the forefront of China’s mid-sized automation wave. By focusing on affordable, AI-enhanced, and easy-to-deploy solutions, ABB aims to capture a significant share of this expanding market, all while navigating global trade shifts and preparing for a strategic spin-off.
