Apple TV+ Expands to Android

For years, Apple TV+ has remained largely confined to Apple’s ecosystem, only accessible on iPhones, iPads, Macs, Apple TVs, and a few select third-party platforms like Roku and Amazon Fire TV. But that’s about to change.

Reports indicate that Apple is preparing to launch an official Apple TV+ app for Android, a major shift in strategy that could be announced as early as this week. This marks the first time Android phone users will have native access to Apple’s streaming platform, signaling a new push by the company to expand its subscriber base beyond its own hardware.

Why Apple is Bringing TV+ to Android

Apple TV+ has built a strong reputation for quality content, with critically acclaimed shows like Severance, The Morning Show, and Ted Lasso, but it lags behind Netflix, Disney+, and Prime Video in total viewership. Unlike its competitors, Apple has never publicly disclosed subscriber numbers, but industry analysts estimate that it trails far behind in market share.

Expanding to Android could be a strategic move to tap into a massive audience that has previously been excluded. Android dominates the global smartphone market, with over 70% market share worldwide, meaning Apple TV+ has been missing out on a huge potential subscriber base.

Apple has taken similar steps in the past. It brought Apple Music to Android in 2015 and recently launched Apple Music Classical on the platform. Now, with Apple TV+ making its way to Android, the company is clearly prioritizing growth over exclusivity, something it rarely does.

What’s Next? More Apple Services on Android?

Apple’s decision to bring TV+ to Android could pave the way for more Apple services on the platform. While Apple Music and Apple TV+ are now available, could we see apps like Apple News+, Fitness+, or even iMessage come to Android in the future? It’s unlikely that Apple will fully embrace cross-platform accessibility anytime soon, but this move suggests the company is willing to step outside its comfort zone—at least when it comes to services that need a broader audience to thrive.

Conclusion

With Apple TV+ finally arriving on the world’s most popular mobile OS, Apple is showing that it recognizes the need to compete on a level playing field. The move could significantly boost its streaming footprint, attract new users, and—perhaps—reshape its long-term strategy for services beyond hardware.