AT&T and Ericsson Unveil the AT&T IoT Marketplace
AT&T and Ericsson have officially launched the AT&T IoT Marketplace, a cutting-edge digital eCommerce platform aimed at revolutionising the Internet of Things (IoT) ecosystem. The platform simplifies the complex processes of selling, contracting, provisioning, and billing, helping businesses accelerate innovation and monetize IoT services at scale.
Built with an intuitive design and seamless digital catalogue, the marketplace enhances efficiency and user experience for customers and partners in sectors such as transportation, manufacturing, and healthcare. The AT&T IoT Marketplace is a cornerstone in AT&T’s digital transformation strategy, offering secure, scalable, and intelligent IoT service management.
Streamlining IoT Operations and Driving Business Efficiency
One of the key objectives of the AT&T IoT Marketplace is to eliminate common challenges in the IoT sector, such as fragmented product catalogues, complex integrations, and inconsistent order management systems. The platform delivers a unified digital interface that simplifies customer onboarding and accelerates the order-to-cash cycle, enabling faster revenue realisation and operational excellence.
The Marketplace is powered by Ericsson’s Digital Experience Platform, incorporating Catalog Manager and Order Care solutions. Its cloud-native microservices architecture, hosted on Microsoft Azure Cloud, ensures high performance, scalability, and security for enterprise-grade IoT applications.
Key Features of the AT&T IoT Marketplace
- Digital Catalogue & Order Management: Centralised product listings and streamlined order processing.
- TMF API-Based Integration: Standardised API connectivity for interoperability across platforms.
- Cloud-Native Architecture: Built on Microsoft Azure for flexibility, scalability, and reliability.
- Secure, Intelligent Interactions: Enhanced security for customer and partner transactions.
- Simplified Partner Onboarding: Reduces complexity and speeds up deployment for IoT solutions.
AT&T and Ericsson on the Future of IoT Innovation
Cameron Coursey, Vice President of Connected Solutions at AT&T, highlighted the marketplace’s transformative impact:
“The AT&T IoT Marketplace differentiates our offerings and meets a wide range of customer and partner requirements. With Ericsson’s solution, we now possess the agility and scalability necessary to simplify IoT for our customers. The platform has enabled us to reduce the time to order fleet management services from hours to minutes.”
Echoing this, Anand Akundi, Head of Cloud Software and Services, AT&T Customer Unit at Ericsson, stated:
“Ericsson and AT&T have created a seamless and personalized experience for users and partners across all channels. This is key to unlocking the full potential of every interaction and driving business growth.”
Transforming the IoT Landscape
The launch of the AT&T IoT Marketplace marks a pivotal milestone in the evolution of the global IoT ecosystem. By providing a turnkey, cloud-powered platform for managing devices, data, and digital services, AT&T and Ericsson are empowering enterprises to scale faster, innovate more efficiently, and deliver smarter digital solutions.
As IoT adoption accelerates globally, this collaboration positions AT&T and Ericsson at the forefront of digital transformation, reshaping how businesses connect, operate, and grow in an increasingly interconnected world.
