A growing number of publicly listed companies are embracing Bitcoin treasury strategies, a rising trend where firms allocate a portion of their corporate reserves or cash holdings to Bitcoin (BTC) and other cryptocurrencies. The movement is being fuelled by surging crypto prices, loosening regulations, and investor appetite for high-growth, tech-forward assets.
According to a report from Standard Chartered, 61 publicly traded companies not primarily involved in digital assets have adopted Bitcoin as part of their corporate treasury strategy. These firms are following the blueprint laid out by Strategy (formerly MicroStrategy), the software company that became one of the earliest adopters of this approach.
Why Are Companies Adopting Bitcoin Treasury Strategies?
The motivation is clear: maximise returns, attract attention, and leverage credit markets to gain access to high-performing assets.
- Strategy, the pioneer of the movement, began accumulating Bitcoin in 2020 and now holds over $63 billion worth of the cryptocurrency.
- Its stock has soared more than 3,000% since 2020, largely driven by Bitcoin’s meteoric rise, with prices reaching all-time highs above $110,000 in 2025.
Other companies are aiming to replicate this explosive success. Bitcoin treasury copycats have doubled their combined holdings in just two months, now sitting on nearly 100,000 BTC, according to Standard Chartered.
Companies Leading the Bitcoin Treasury Trend
Several high-profile and emerging companies are now implementing Bitcoin or crypto-focused treasury strategies:
1. Strategy (formerly MicroStrategy)
- Holds more than $63 billion in BTC.
- Trades at a premium to its crypto holdings due to investor confidence in its aggressive acquisition strategy.
2. Trump Media & Technology Group
- Raised $2.5 billion in 2025 to invest in Bitcoin.
- Founded by former President Donald Trump, the company is betting big on cryptocurrency as a core treasury asset.
3. Twenty One
- A $3.6 billion joint venture between SoftBank, Tether, and Cantor Fitzgerald.
- Aims to acquire large volumes of Bitcoin, with high-profile backers including U.S. Commerce Secretary Howard Lutnick.
4. SolarBank
- A Toronto-based solar energy company implementing a Bitcoin treasury strategy to appeal to “tech-savvy investors.”
- CEO Richard Lu believes crypto offers a bridge between stable industries and the dynamic world of digital finance.
5. Upexi
- A consumer products company that has diversified into Solana (SOL) as part of its treasury.
- CSO B More public companies are adopting Bitcoin treasury strategies, with firms like Trump Media and Strategy investing billions in crypto to boost growth and attract tech-savvy investors. Brian Rudick says the move is designed to generate buzz and drive growth.
How Do Bitcoin Treasury Strategies Work?
Unlike individual investors, companies can access convertible debt markets, enabling them to raise capital at low interest rates and leverage up to buy even more crypto. This access gives public firms an advantage in acquiring digital assets at scale.
Additionally, companies executing a Bitcoin treasury strategy often:
- Attract younger, crypto-friendly investors.
- Receive premium valuations for blending tech and traditional industries.
- Position themselves as forward-looking in a digital economy.
