There are companies that scale by spotlight, and then there are those that build in the background becoming essential to the businesses they serve. Digin falls squarely in the second category. In Nigeria’s fast-growing but operationally fragmented business landscape, Digin is becoming something rare: a company that helps others make sense of their own growth.
That’s exactly why the West Africa Business Technology Collective has honored the firm with this year’s Infrastructure Innovation Award. a recognition that highlights companies reshaping how business is structured, scaled, and stabilized across the continent.
Founded by digital entrepreneur Misbaudeen Yusuff, the company has never positioned itself as the loudest player in the ecosystem. Instead, it has focused on where the real problems live, inside the business. While others chase product features and front-end disruption, the company builds what holds everything else together: the backend processes, the spend visibility, the approval flows, and the financial discipline many companies never get around to fixing until it’s too late.
What stood out to judges, according to the Collective, was Digin’s “insistence on relevance”, its ability to create tools that feel local, contextual, and usable even for businesses that aren’t tech-native. Whether it’s helping SMEs formalize their operations or enabling mid-sized firms to present audit-ready records for investor conversations, the company isn’t adding features for the sake of it. It’s solving problems.
One startup founder in attendance described the company’s platform as “the thing you didn’t realize you needed until everything starts working better.” And that seems to be a recurring sentiment: that the company isn’t loud, but it’s real. In a space where so much attention is focused on product-market fit, the company is investing in process-market fit,building systems that work across sectors and endure under pressure.
The Infrastructure Innovation Award is a meaningful nod not just to the company’s technical design, but to its long-view thinking. In a market where the cost of inefficiency is often passed on to customers or absorbed in silence, the company is proving that structured businesses are more than just investable, they’re resilient.
As conversations grow around what a “digitally mature” African enterprise looks like, the company’s name continues to surface not as a hype machine, but as a model. It offers a version of innovation that prioritizes backbone over buzz. And in this writer’s view, that’s exactly what Nigerian business needs more of.
