Prominent entrepreneur and product management specialist Chidinma Egbu presents a revolutionary framework in her new book, The UX-PM Connection: Bridging Design, Usability, and Business Goals, that reimagines how companies match user experience (UX) with strategic goals. This book is quickly becoming recognized as a critical resource for professionals looking to integrate design thinking, usability, and business outcomes in today’s fast-paced, user-centric markets.
Unlike a traditional product management guide, The UX-PM Connection provides a meticulously crafted, evidence-based methodology for aligning user needs with organizational goals. Chidinma Egbu, who has spent years leading UX design and product innovation at tech startups, challenges traditional design-business silos. She believes that collaboration between UX and product management is essential for long-term growth, particularly in competitive or resource-constrained environments.
The UX-PM Connection has been widely recognized by product managers, UX designers, startup founders, and corporate leaders across Africa since its very beginning. Its innovative “UX-PM Synergy Framework” has been applied to product development bootcamps, corporate training programs, and design thinking workshops. This framework brings together user-centered design principles, agile product management, and strategic business alignment to create products that not only delight users but also have a measurable business impact.
Balogun Adeleke, Head of Product Innovation at Nigeria’s TechTrend Academy, describes her work as “a masterclass in bridging disciplines. It provides both a theoretical foundation and practical tools that empower teams to deliver exceptional user experiences while achieving ambitious business objectives.”
The book’s influence is already reshaping industry practices. Both startups and international tech consultancies have embraced her methodologies to optimize product development.
