Google Year in Search 2025: iPhone 17, Straw Movie, Natasha Akpoti Top Nigeria’s Trending Queries

Google has released its 2025 Year in Search report, revealing the keywords and topics that dominated online searches in Nigeria throughout the year. Among the biggest trends were “iPhone 17,” “Straw Movie,” and Senator Natasha Akpoti, reflecting the country’s strong interest in technology, entertainment, and political developments.

Google’s Year in Search, published annually, highlights the top trending topics and offers insights into the questions, curiosities, and global moments that shaped online behaviour. Categories tracked include news, personalities, movies, music, TV series, and general search queries.

AI-Powered Search Expands User Curiosity

Simon Rogers, Data Editor of Google Trends, noted that the integration of artificial intelligence into Google Search significantly changed the way people asked questions in 2025. Queries began to sound more conversational, as though users were interacting with a friend.

According to him:

“Searches starting with ‘Tell me about…’ increased by 70% year over year, while ‘How do I…’ queries hit an all-time high with a 25% rise.”

Rogers also highlighted unusual trending questions such as “How do I know if my Labubu is real?”, which surged to the top of specific query categories.

Top Trending Searches in Nigeria (2025)

Top News Searches

Nigerian internet users gravitated toward sports, politics, and global personalities. The top news-related searches were:

1. Club World Cup
2. Diogo Jota
3. Buhari
4. Charlie Kirk
5. iPhone 17

The first two entries underscore the country’s enduring passion for football.

Most Searched Personalities

Senator Natasha Akpoti, representing Kogi Central, emerged as Nigeria’s most searched person in 2025. Her rise in search interest followed public allegations of sexual harassment against Senate President Godswill Akpabio.

Other highly searched personalities include:

• Eberechi Eze (Arsenal footballer)
• Siminalayi Fubara (Governor of Rivers State)
• Chika Ike (Nollywood actress)
• Mr Eazi (Musician)

Top Movies Searched

Nigerians turned to a mix of local and international films. The most searched movies of 2025 were:

1. Straw
2. Sinners
3. Love In Every World
4. To Kill a Monkey
5. G20 Movie

Leading TV Series

Television content also captured strong interest, with top searches including:

• Wednesday Season 2
• Squid Game
• Squid Game 2
• Multiple entries from the Koleoso series

Most Searched Songs

Nigerians showed a strong appetite for inspirational and soulful music. The top five songs were:

1. Oluwatosin (Jesus Is Enough) – Tkeyz Ft. Stevehills
2. Joy Is Coming – Fido
3. With You – Davido Ft. Omah Lay
4. Shallipopi – Laho
5. My Darling – Chella

Popular “What Is” and Meaning Searches

Nigeria’s linguistic and cultural curiosity was reflected in trending queries such as:

• Meaning of Achalugo
• Meaning of Allegedly
• What is Labubu?
• Who is Charlie Kirk?
• Who is Tompolo?

Culinary searches also spiked, with the Pornstar Martini recipe topping drink-related queries for the second consecutive year.

Most Searched Devices

Interest in tech gadgets remained strong, with the following devices ranking highest:

1. iPhone 17
2. Tecno Pop 10
3. Pop 10