At the Mobile World Congress (MWC) 2025, HMD took a unique approach that stood out from the typical AI-driven, foldable-heavy trends dominating the event. Instead of focusing solely on futuristic advancements, HMD went full retro, reviving classic mobile experiences with a modern touch.
Reviving the Flip Phone: HMD 2660 Flip
The 2660 Flip is available in striking colors like Twilight Violet, Raspberry Red, and Cosy Black, featuring a 2.8-inch QVGA main display and a 1.77-inch cover screen. Supporting 4G connectivity, dual SIM, and a removable 1,450mAh battery, it combines nostalgia with modern convenience.
Fusion X1: A Safe and Smart Phone for Kids and Teens
Developed in collaboration with Xplora, the Fusion X1 is designed to provide a safe bridge between internet access and parental control. With a Snapdragon 4 Gen 2 chipset, up to 8GB RAM, and a 108MP camera, it also offers parental control features via a subscription.
FC Barcelona-Themed Phones: A Football Fan’s Dream Device
HMD introduced the Barça 3210, inspired by the legendary Nokia 3210, featuring exclusive FC Barcelona wallpapers and a themed version of Snake. The Barça Fusion delivers 5G connectivity, a 108MP camera, and a collector’s edition case with glowing player signatures.
HMD Music Phones: Simplicity Meets Sound Quality
The HMD 130 Music and HMD 150 Music feature phones focus on pure audio experiences, with dedicated music buttons, a 2W rear speaker, and a 3.5mm headphone jack. The HMD 150 Music also includes a 2,500mAh battery and Bluetooth 5.0 support.
Amped Buds: Wireless Earbuds That Double as a Power Bank
The Amped Buds feature Active Noise Cancellation (ANC) and Environmental Noise Cancellation (ENC) while offering a charging case that doubles as a 1,600mAh power bank for on-the-go charging.
Conclusion: A Refreshing Approach to Mobile Innovation
HMD’s strategy at MWC 2025 blends nostalgia with modern innovation:
- The HMD 2660 Flip brings back the classic flip phone experience.
- The Fusion X1 ensures a safe smartphone environment for kids.
- FC Barcelona-themed phones allow football fans to showcase their loyalty.
- HMD’s Music Phones cater to music lovers seeking simplicity.
- Amped Buds redefine wireless audio with power bank functionality.
With global rollouts expected soon, including the Fusion X1 priced between £200–£250, HMD’s unconventional strategy could prove to be a winning formula in the evolving mobile technology landscape.
