Jumia Teams Up with Mirakl Ads to Lead Africa’s E-commerce Advertising Revolution
Jumia, Africa’s leading e-commerce platform, has announced a strategic partnership with Mirakl, the global leader in marketplace solutions, to deploy Mirakl Ads — a cutting-edge retail media platform that enhances advertising opportunities for both first-party and third-party sellers.
This move cements Jumia’s position at the forefront of digital advertising innovation in Africa, offering sellers powerful tools to boost visibility and sales, while delivering personalised, AI-powered product recommendations to shoppers.
What Is Mirakl Ads?
Mirakl Ads is an enterprise-grade retail media solution built to optimise campaign performance through:
- AI-powered automation
- Advanced targeting and personalisation
- Seamless campaign management
- Fast deployment and integration
With retail media projected to hit $204 billion globally by 2027, growing at a CAGR of 17.2%, Jumia’s adoption of Mirakl Ads is both timely and strategic.
Where Will Jumia Use Mirakl Ads?
Jumia is rolling out Mirakl Ads across its operations in:
- Nigeria
- Kenya
- Egypt
- Morocco
- Algeria
- Ivory Coast
- Ghana
- Uganda
- Senegal
This wide deployment positions Jumia to tap into multiple fast-growing African markets and maximise digital ad revenue generation across the continent.
Why This Partnership Matters
For Sellers:
- Access to self-service ad tools
- Boosted product visibility and sales
- Data-driven performance optimisation
For Customers:
- More relevant, targeted product ads
- Enhanced shopping experience
- Better product discovery
For Jumia:
- Accelerated monetisation strategy
- Strengthened customer engagement
- Improved profitability and long-term financial performance
“This partnership is a true milestone, not only for Jumia and Mirakl, but for the future of digital commerce across Africa.”
— Adrien Nussenbaum, Co-founder and Co-CEO, Mirakl
Fast Deployment, Fast Results
Mirakl’s ability to deliver rapid, enterprise-grade integrations enabled Jumia to launch Mirakl Ads in just two months, showcasing the platform’s ease of deployment and speed-to-value.
Jumia’s replatforming to Mirakl Ads serves as a validation of Mirakl’s capabilities in delivering measurable outcomes for major e-commerce players.
Key Takeaways
- Jumia launches Mirakl Ads to boost advertising capabilities across Africa.
- The platform supports AI-powered, automated retail media solutions.
- Mirakl Ads is now live in 9 African countries, benefiting sellers and consumers.
- The partnership enhances customer engagement, monetisation, and financial performance.
- Retail media continues to be a key growth engine for global e-commerce, and Jumia is now leading the charge in Africa.
