MTN Group has officially launched the 2025 edition of its flagship volunteerism campaign, 21 Days of Y’ello Care, set to run from 1–21 June 2025. Now in its 18th year, the initiative continues to be a cornerstone of MTN’s commitment to social impact, digital inclusion, and employee-driven community engagement across Africa and beyond.
Empowering Communities Through Digital Tools
The 2025 Y’ello Care theme, “Connecting at the Roots – Connecting communities through the use of digital tools,” directly tackles the persistent challenge of digital exclusion in rural, remote, and underserved regions. These areas often suffer from limited internet access, which restricts education, healthcare, financial services, and economic participation, with women, youth, persons with disabilities, and displaced populations among the most affected. Through employee-led projects, MTN aims to leverage technology and innovation to unlock connectivity, ensuring equitable access to the digital world.
A Legacy of Impact: 18 Years of Y’ello Care
Since its inception, Y’ello Care has mobilized thousands of MTN employees to deliver initiatives focused on education, health, youth development, and economic empowerment. Over the last six years, the campaign has:
- Impacted 107,034 lives
- Engaged 14,376 MTN volunteers
- Delivered 56,306 hours of community service
These figures underscore MTN’s long-standing belief in grassroots change powered by its people.
“Y’ello Care reflects our belief that real progress begins at the grassroots level… By applying technology in ways that are practical, inclusive, and sustainable, we are working to ensure that no one is left behind.”
– Nompilo Morafo, Chief Sustainability and Corporate Affairs Officer, MTN Group
Driving Sustainable and Inclusive Digital Transformation
In line with MTN’s core values, Y’ello Care 2025 emphasizes:
- Inclusive engagement with marginalized groups
- Responsible implementation of tech-based solutions
- Strategic partnerships with local community stakeholders
These efforts aim to develop context-relevant solutions that honor local needs and aspirations, while building resilience and sustainability through digital empowerment.
Looking Ahead: MTN’s Vision for a Connected Future
Through 21 Days of Y’ello Care 2025, MTN reaffirms its belief in the transformative power of technology and the role of individuals as agents of positive change. By focusing on community-rooted solutions, MTN seeks to bridge the digital divide and enable inclusive access to the benefits of a modern connected life. As MTN continues to collaborate with governments, civil society, educational institutions, and local communities, it remains dedicated to delivering meaningful and lasting impact where it is needed most.
