The National Broadcasting Commission (NBC) is preparing to introduce new regulations focused on the use of artificial intelligence (AI) in Nigeria’s media and broadcasting industry. This initiative aims to guide the responsible use of AI technologies while maintaining content integrity and public trust.
NBC Sets Regulatory Framework for AI in Broadcasting
At a press conference in Lagos marking the launch of AFRICAST 2025, Africa’s leading media technology summit, NBC Director-General Charles Ebuebu announced that the commission is developing comprehensive guidelines to oversee AI-driven platforms.
“AI lacks the human soul and moderation. It learns and evolves, but we must understand its boundaries to regulate it effectively,” said Ebuebu.
The planned regulations will focus on managing AI’s rapid integration into the media sector, balancing innovation with accountability and transparency.
AI Makes Its Mark on Nigerian Media
Nigeria’s media landscape is quickly adapting to AI innovations. A notable milestone came in May 2025, when TVC Communications launched the country’s first AI-powered news anchors. While this marks progress in automation and efficiency, it also highlights growing concerns about synthetic content, misinformation, and the erosion of editorial standards.
NBC’s upcoming policies aim to ensure that AI enhances media production without compromising truth or ethics.
AFRICAST 2025 to Tackle Digital Media Challenges
Under the theme “Navigating the Digital Shift: Building a Vigilant African Media Ecosystem,” AFRICAST 2025 will bring together media professionals, regulators, and tech experts to explore how AI is reshaping the industry. The event will focus on developing policies that support innovation while protecting the integrity of content delivery.
“The world is digital, and our content must resonate,” Ebuebu said, emphasizing the need for adaptability in response to changing audience behaviors.
Nigeria Pushes for Responsible AI Use in Media
As a recognized leader in Africa’s digital content and entertainment sectors, Nigeria is taking steps to preserve its influence in the global media space. NBC’s AI regulations will be crafted through broad consultations with industry stakeholders to ensure practical and ethical standards are met.
“We’ll merge what needs merging and tackle ecosystem challenges head-on,” Ebuebu noted.
The initiative underscores NBC’s commitment to shaping a secure, innovative, and forward-looking media environment, ensuring AI serves the public good.
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