Paris Saint-Germain (PSG) has made history by becoming the first top-tier global sports club to publicly hold Bitcoin (BTC) in its corporate treasury. The landmark announcement came during the Bitcoin 2025 conference in Las Vegas on May 29, 2025, positioning the French football giant at the forefront of digital finance in the sports industry.
PSG Adds Bitcoin to Treasury as Strategic Hedge Against Inflation
The move was revealed by Pär Helgosson, Head of PSG Labs, who confirmed that the club began quietly converting portions of its fiat reserves into Bitcoin in 2024. Helgosson stated:
“Bitcoin offers a strong hedge against inflation and aligns with our innovation goals.”
By embracing Bitcoin, PSG aligns itself with innovative companies like MicroStrategy and GameStop but breaks new ground as the first elite sports organization to take this bold step.
Engaging a Young, Tech-Savvy Fanbase
With over 80% of PSG’s global fanbase under the age of 34, the club’s Bitcoin adoption is also a strategic move to connect with younger, crypto-native audiences. PSG aims to lead not just on the pitch, but also in Web3 innovation and digital asset integration.
Expansion of PSG Labs to Support Web3 Startups
Alongside the Bitcoin treasury news, PSG announced plans to expand PSG Labs, the club’s innovation hub. The expanded program will fund and promote Bitcoin and Web3 startups, offering them global exposure and financial backing.
This signals PSG’s commitment to becoming a long-term player in the blockchain space, beyond one-off campaigns.
PSG’s Blockchain Legacy: From NFTs to Validator Nodes
This isn’t PSG’s first foray into crypto. The club has a strong track record in space, including
- Partnerships with Socios.com and Crypto.com
- Launching multiple NFT campaigns
- Operating a validator node on the Chiliz blockchain
These initiatives laid the groundwork for the club’s more permanent shift into holding Bitcoin as a treasury reserve asset.
Bitcoin Price at Time of Announcement
At the time of PSG’s announcement, Bitcoin (BTC) was trading at approximately $106,118, underscoring its strength as a store of value and growing institutional interest.
What This Means for the Future of Sports Finance
PSG’s groundbreaking Bitcoin adoption could inspire a wave of similar moves across elite sports organizations. As digital assets gain mainstream traction, clubs that adopt early may gain a significant competitive edge, both financially and in terms of brand relevance among younger fans.
