Reddit has announced two new AI-driven advertising features designed to help brands tap into real-time conversations and user sentiment across the platform. The tools, unveiled on Monday, aim to enhance campaign planning and audience engagement by leveraging the platform’s unique discussion-based format.
New AI Advertising Tools from Reddit
Reddit’s latest rollout includes:
- Reddit Insights: A real-time analytics tool that allows marketers to identify trending topics, test ad ideas, and plan campaigns more effectively using AI-generated insights from Reddit communities.
- Conversation Summary Add-ons: This feature lets advertisers display positive user comments directly under their ads, helping brands build trust by showcasing community feedback and sentiment around a topic or product.
Competing in a Challenging Ad Market
Reddit’s move comes as digital platforms like Snap, Pinterest, and others increasingly adopt AI-powered ad targeting to stay competitive in a volatile advertising landscape. Marketers are currently facing economic uncertainties and are seeking solutions that deliver higher ROI with more flexibility.
This announcement follows a report from WPP Media, which recently revised global ad revenue growth forecasts for 2025 from 7.7% down to 6%, citing concerns around shifting U.S. trade policies.
According to WPP, brands are expected to accelerate adoption of AI tools in both ad creation and user targeting, while seeking flexible ad contracts in response to macroeconomic pressures.
AI in Advertising: Reddit’s Strategic Move
Reddit’s core strength lies in its discussion-based communities, making it an ideal platform to capture authentic user sentiment. By combining AI with user-generated content, Reddit is positioning itself as a go-to destination for contextual, conversation-driven advertising.
“With Reddit Insights and Conversation Summary Add-ons, brands can go beyond impressions and clicks, tapping into real human feedback and real-time trends,” the company noted in its official statement.
Reddit’s Financial Outlook and Product Expansion
In May 2025, Reddit forecasted Q2 revenue above Wall Street expectations, demonstrating strong advertiser interest despite anticipated traffic disruptions from Google Search.
Earlier this year, Reddit also introduced new content moderation tools and analytics features to help community leaders enforce rules and track content performance, further positioning itself as a data-rich platform for advertisers.
Why This Matters for Marketers
- Real-time insights allow agile campaign adjustments
- Positive user sentiment integration boosts ad credibility
- AI targeting helps reduce ad spend waste
- Brands can tap into Reddit’s highly engaged niche communities
