U.S.-based financial technology firm Robinhood has expanded its desktop trading platform to the United Kingdom, aiming to attract more seasoned retail investors who seek sophisticated tools to manage and grow their portfolios.
Robinhood Legend: Now Available to UK Traders
Robinhood’s desktop platform, officially named Robinhood Legend, first launched in the United States in October 2024. With its rollout in the UK, the company is targeting a rising class of retail investors who view trading as more than a hobby but rather a strategic path to financial independence.
“Retail customers are a lot more engaged in the market, a lot more thoughtful about what they’re invested in, more interested in the news and movements, and passionate about the names they hold,” said Jordan Sinclair, Head of Robinhood UK.
Why the Desktop Experience Matters
Unlike mobile apps, desktop trading platforms allow users to
- Customize trading dashboards
- Monitor multiple real-time charts simultaneously
- Execute trades faster with precision
- Utilize advanced trading tools for technical analysis
The desktop experience is particularly useful for investors who trade actively or manage diversified portfolios across different asset classes.
Adapting to Changing Retail Investor Behavior
Robinhood’s expansion comes as retail investors increasingly seek alternative ways to build wealth, especially amid rising dissatisfaction with low-interest savings accounts. This shift in behavior reflects a broader trend of individuals turning to the markets as a more direct route to achieving financial goals and long-term wealth creation.
To meet these evolving needs, Robinhood has been broadening its product offerings. In March 2025, the company also launched wealth management and private banking services, aiming to become a more comprehensive financial partner for its users.
Strategic Diversification Beyond Trading
By launching products like Robinhood Legend and wealth services, the company is working to diversify its revenue streams beyond the cyclical nature of commission-free trading. This strategy positions Robinhood to better withstand market volatility and capture more value from its growing user base.
