Safaricom Crowned Africa’s Most Admired Brand for 2025 at Brand Africa Awards
Safaricom PLC, Kenya’s leading telecommunications provider, has been named Africa’s Most Admired Brand for 2025 at the prestigious Brand Africa Awards. This marks the second consecutive year the telco has earned the top spot, further solidifying its status as a dominant force in Africa’s brand ecosystem.
The recognition was unveiled during the 2025 Annual Brand Africa Awards, an initiative launched in 2010 to drive Africa’s competitiveness through brand-led development. The awards are based on extensive consumer research across the continent, highlighting the companies that are making a real impact.
Safaricom Wins Five Awards at 2025 Brand Africa Awards
In addition to being named the Most Admired African Brand, Safaricom took home four other key awards, reflecting its leadership in technology, purpose-driven impact, and sustainability:
- Most Admired Brand – Telecommunications
- Most Admired African Brand – Contributing to a Better Africa
- Most Admired African Brand—Doing Good for Society and the Environment
- Grand Prix Winner – Recognised for exceptional purpose-led brand excellence, social impact, and commitment to building a better Africa.
Purpose-Driven Leadership at the Core of Safaricom’s Success
Speaking after the announcement, Dr. Peter Ndegwa, CBS, CEO of Safaricom PLC, highlighted the brand’s dedication to purpose and impact:
“These awards are a true reflection of what Safaricom stands for — putting purpose at the heart of everything we do. From transforming lives through technology to championing sustainability and empowering communities, we are proud to be part of Africa’s journey toward shared prosperity. We dedicate this recognition to our customers, employees, and partners who continue to inspire our mission every day and for the last 25 years.”
Celebrating 25 Years of Innovation and Impact
The awards come at a momentous time for Safaricom, which is celebrating its 25th anniversary in 2025. Over the past two and a half decades, the company has revolutionised mobile money through M-PESA, expanded internet access, and led innovations in voice and data services that have transformed millions of lives across Kenya and beyond. Safaricom’s continued dominance is a testament to its customer obsession, technological innovation, and vision for an inclusive digital future.
Safaricom Leads the Way in Africa’s Digital and Social Transformation
Safaricom’s multiple wins at the 2025 Brand Africa Awards reaffirm its position as Africa’s most trusted and admired brand. As it marks 25 years of impact, the company remains committed to driving change through connectivity, sustainability, and community empowerment, paving the way for a better, more connected Africa.
