Safaricom Partners with Huawei to Introduce VybCall, a New Era of Mobile Experience
In a groundbreaking development for Kenya’s telecommunications industry, Safaricom PLC, in collaboration with Huawei, has unveiled VybCall — the country’s first-ever Video Ring Back Tone (VRBT) service and the first of its kind in Africa.
The launch marks a new milestone in mobile communication, transforming the conventional ring-back tone into a visual and interactive experience. With VybCall, callers can now watch short, curated videos while waiting for their calls to connect, merging entertainment, personalisation, and connectivity into one seamless service.
Revolutionising Kenya’s Mobile Experience
Building on the success of Safaricom’s Skiza platform, which popularised music ring-back tones, VybCall introduces a new dimension of creativity and engagement. The service allows users to express themselves through visuals, providing content creators and brands with innovative avenues to reach audiences in fresh, captivating ways.
This initiative highlights Safaricom’s ongoing commitment to digital innovation and empowerment, offering customers more meaningful and expressive ways to connect through technology.
“VybCall represents the next step in redefining how our customers experience communication, combining technology, creativity, and connectivity,” Safaricom stated.
A Strategic Partnership with Huawei
Safaricom’s partnership with Huawei plays a crucial role in the rollout of VybCall. Leveraging Huawei’s advanced mobile technologies and infrastructure, the two companies aim to deliver a seamless, high-quality experience that enriches Kenya’s digital ecosystem.
The collaboration underscores a shared vision of innovation, demonstrating how technology partnerships can unlock new forms of interaction and entertainment for consumers while creating new business models for content monetisation.
Empowering Creators and Brands
VybCall opens new opportunities for content creators, advertisers, and media brands to showcase short-form video content directly to engaged audiences. This innovation is expected to spark a new wave of digital creativity and brand engagement, positioning Kenya as a pioneer in mobile media innovation.
From music videos and brand campaigns to user-generated content, VybCall empowers users to personalise their calling experience while giving creators a powerful platform to connect with millions of Safaricom subscribers.
Kenya Leads Africa’s Digital Innovation
With the introduction of VybCall, Kenya reinforces its leadership in Africa’s digital transformation journey. The country continues to be a testing ground for innovative mobile technologies that enhance communication, creativity, and economic opportunity.
The launch not only showcases Kenya’s ability to adopt cutting-edge solutions but also strengthens Safaricom’s position as a trailblazer in Africa’s telecommunications landscape.
