Salesforce Announces 6% Price Increase on Core Products Starting August
Salesforce Inc. has confirmed it will increase the prices of several core products beginning in August 2025, marking its first price hike since 2023. The decision comes amid the company’s intensified investment in artificial intelligence (AI) and ongoing innovation across its software suite.
According to a statement released on Tuesday, Salesforce will implement an average 6% price increase across major product lines, including:
- Sales Cloud (CRM)
- Service Cloud
- Marketing Cloud
- Commerce Cloud
- Slack, its widely used workplace communications platform
“These increases reflect the significant ongoing innovation and customer value delivered through our products,” the company stated.
This move aligns Salesforce with a broader trend among software giants adjusting pricing strategies to reflect the value added by AI technologies.
Why the Price Hike? Salesforce Doubles Down on AI
The pricing changes are part of Salesforce’s strategic pivot toward AI-powered services. The company is investing heavily in Agentforce, its proprietary AI platform designed to handle complex customer service tasks with minimal human intervention.
In May 2025, Salesforce introduced a flexible payment model that enables customers to reallocate spending from traditional software subscriptions to its AI-driven tools, a clear sign of its commitment to transforming enterprise workflows through artificial intelligence.
Other industry players like Adobe Inc. have also increased prices in recent months while rolling out generative AI features across their platforms, signalling a widespread shift in the SaaS industry.
Impact in Nigeria: What Local Users Should Know
Salesforce has a growing user base in Nigeria, where its tools are widely used across industries. Popular platforms include:
- Sales Cloud (CRM)
- Service Cloud
- Marketing Cloud
- Commerce Cloud
- Slack
- Tableau (for data visualization and analytics)
Despite not having a physical office in the country, Salesforce is strengthening its presence in Nigeria through talent development initiatives and strategic partnerships.
In November 2024, the company appointed Sandra Adesuwa Ebere as its Business Development Lead in Nigeria, a move that underlines Nigeria’s strategic importance in Salesforce’s African growth plans.
“There are no immediate plans to establish a physical office in the country,” the company noted. “But hiring Ebere is a first step in building deeper relationships in the region.”
Salesforce Sees Strong Growth in Africa
Salesforce is seeing significant growth across Africa, especially in South Africa and Morocco, where it has reported impressive returns on its AI investments. The continent is increasingly becoming a focal point for global software companies as businesses adopt AI tools to enhance customer experiences, streamline operations, and drive revenue.
Although Salesforce previously restructured its global workforce to improve efficiency, its renewed focus on Africa suggests that the region plays a vital role in its international growth strategy.
Key Takeaways:
- Salesforce to raise product prices by 6% starting August 2025.
- AI investment, especially through Agentforce, is driving the price changes.
- Slack, CRM, and other core tools will be affected.
- Nigeria remains a key growth market for Salesforce despite having no physical office.
- Africa, notably South Africa and Morocco, continues to deliver high returns on AI-related investments.
