Samsung Unveils New Foldable Phones with AI to Compete Globally
Samsung Electronics launched its latest generation of foldable smartphones on Wednesday, featuring thinner and lighter designs, in a bold bid to regain dominance in the premium smartphone segment. The launch is part of the South Korean tech giant’s broader strategy to reclaim the global smartphone crown it lost to Apple in 2023.
The new foldable devices, likely the Galaxy Z Fold6 and Galaxy Z Flip6, aim to offer AI-integrated features that create a “unique, differentiated experience” for users, according to Samsung’s Mobile President and Chief Operating Officer, Choi Won-joon.
AI Integration at the Core of Samsung’s Strategy
Choi emphasised that his top priority since taking over the mobile division in March is making Samsung the global leader in AI smartphones. “Foldable phones, integrated with AI features, are ready to become mainstream,” Choi told Reuters in his first media interview as Samsung’s mobile head.
Unlike Apple, which relies heavily on in-house AI development and has faced delays in deploying key generative AI features, Samsung is embracing open collaboration with partners like Google. This partnership has enabled faster integration of powerful AI tools, offering Samsung a competitive edge in the rapidly evolving smartphone landscape.
Samsung Debuts Smartwatches Powered by Google Gemini AI
Alongside its foldable phone launch, Samsung also introduced its first smartwatches equipped with Google’s Gemini AI voice assistant. These next-gen wearables can deliver real-time suggestions, such as identifying optimal running routes based on the user’s location and preferences.
This development strengthens Samsung’s position in the wearables market, which is increasingly focused on AI-driven personalisation and health insights.
Facing Fierce Competition from Apple and Chinese Brands
Samsung’s push comes amid intensifying competition from Chinese manufacturers like Huawei and Honour, who are quickly gaining ground in the premium smartphone segment, especially in Asia and Europe.
With Apple yet to release a foldable iPhone, Samsung sees a strategic opportunity to dominate the foldables category, which continues to grow in popularity among tech-savvy consumers.
Why It Matters: A New Era of AI-Powered Foldables
The unveiling marks a pivotal moment in Samsung’s roadmap as it bets on AI and foldable technology to attract high-end users and boost profit margins.
With smartphones evolving into productivity tools and personal assistants, Samsung’s dual focus on form factor innovation and artificial intelligence may help it regain lost market share and re-establish leadership in a crowded global marketplace.
Final Thoughts
As Samsung rolls out its newest AI-powered foldable smartphones and smartwatches, the company signals its commitment to shaping the future of mobile technology. With lighter hardware, deeper AI integration, and strategic partnerships, Samsung is positioning itself to redefine the premium smartphone experience, one fold at a time.
