Meta Unveils Horizon TV: A Smart TV Experience for VR Users
Meta is reimagining virtual reality entertainment with the launch of Horizon TV, a new app designed to bring a smart TV-style experience to its Meta Quest headsets.
Unveiled during Meta Connect 2025, Horizon TV mimics the familiar layout of popular streaming platforms, featuring large hero images showcasing trending movies and shows, rows of app icons, and personalised content recommendations. But unlike traditional streaming devices from Samsung, Google, or Amazon, this experience lives entirely inside virtual reality.
A Smart TV Inside Your Headset
At first glance, Horizon TV looks much like the homescreen of any modern smart TV. Users can scroll through featured shows, browse apps, and access recommended content in an intuitive, leanback interface optimised for VR.
However, what sets Horizon TV apart is immersion. Instead of watching on a physical screen, users can enjoy movies and TV shows in virtual theatres, cosy living rooms, or scenic environments, making the experience more social and engaging.
Meta’s Push Beyond Gaming
The launch of Horizon TV signals Meta’s broader ambition to expand VR beyond gaming. Historically, the Quest ecosystem has been dominated by gaming enthusiasts, but Meta now aims to attract older, more casual users through familiar entertainment formats.
This strategy includes partnerships with major studios, sports content investments, and collaborations with icons like James Cameron to deliver cinematic and interactive storytelling experiences in virtual reality.
Building the Future of VR Entertainment
Horizon TV is a key part of Meta’s long-term plan to position the Quest platform as a comprehensive hub for immersive entertainment, blending streaming, live events, and social experiences in one ecosystem.
By introducing a user-friendly interface that mirrors what people already know from their living rooms, Meta hopes to make VR more approachable, accessible, and mainstream.
As competition in the mixed reality space intensifies, Horizon TV could become Meta’s bridge between traditional screen-based viewing and the fully immersive future of digital entertainment.
