Nigerian logistics startup TruQ has announced a major leadership change, as co-founder and CEO Williams Fatayo steps down from his executive role. Fatayo confirmed his resignation on Saturday, July 12, 2025, via a Medium post, citing unresolved personal and leadership disagreements with his co-founder.
Why TruQ CEO Williams Fatayo Stepped Down
Fatayo explained that after the launch of TruQ 3.0, internal conflicts emerged around the company’s direction and operations.
“We had just gotten on the TruQ 3.0 journey when my co-founder and I started having issues around how we run the business and several other personal differences,” he wrote.
Despite efforts to manage the situation, both founders concluded it was best to part ways in leadership roles. Fatayo emphasised that he sought spiritual guidance before finalising his decision, referencing a biblical passage that helped him find clarity.
From Co-founder to Board Member
Fatayo will now transition to a non-executive board role while maintaining a minority stake in the company. His co-founder, Foluso Ojo, will officially take over as the new CEO of TruQ Nigeria. “We are in the middle of the transition plans… under Foluso’s leadership as the new CEO of TruQ,” Fatayo said in his statement.
How TruQ Started: A Nigerian Logistics Startup Story
Founded in February 2020, TruQ was born out of a real-world problem experienced by its co-founders in Lagos, Nigeria. Fatayo and Ojo struggled with moving a wardrobe across town, highlighting inefficiencies in Nigeria’s logistics sector.
After conducting surveys, they identified a widespread need for reliable, on-demand logistics services. TruQ began as an informal social media-based service before scaling into a full digital platform.
The company follows an asset-light, commission-based model, partnering with:
- Over 9 logistics firms
- More than 70 individual truck owners
TruQ’s Growth Journey: From TruQ 1.0 to TruQ 3.0
TruQ 1.0
A third-party logistics (3PL) platform connecting logistics operators with demand, powering thousands of fulfillments.
TruQ 2.0: Siju by TruQ
Focused on large distribution and manufacturing clients. This phase optimised delivery planning at scale.
TruQ 3.0: The Super App
A comprehensive app integrating:
- Operational tools
- Innovative financial services for logistics operators
TruQ 3.0 positioned the company as a logistics tech leader in Nigeria, helping it reach:
- Millions of dollars in transaction volume
- Strong industry-leading revenue margins
What’s Next for TruQ Under New Leadership?
With Foluso Ojo now at the helm, TruQ plans to continue scaling its operations while remaining focused on logistics innovation in Nigeria and beyond.
Fatayo expressed optimism about the company’s future, thanking the team, investors, and customers who supported TruQ’s growth journey: “The journey has been transformative, allowing me to attract exceptional talent and achieve remarkable business milestones.”
Final Thoughts
TruQ’s leadership change reflects the growing pains many startups experience as they scale. Despite internal disagreements, the company remains focused on:
- Expanding logistics technology in Nigeria
- Maintaining its position as a market leader in 3PL and fleet management services
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