Lagos Backs Africa’s Gaming Industry for Global Expansion, Sanwo-Olu Assures

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Lagos State Governor Babajide Sanwo-Olu has pledged strong government support for Africa’s gaming industry, describing it as a rapidly evolving sector poised for global competitiveness.

The governor made the commitment at the third edition of the 2026 African Gaming Expo held at Eko Hotels and Suites, where stakeholders gathered to discuss the future of the continent’s gaming ecosystem.

From Informal Sector to Global Industry

Represented by the Secretary to the State Government, Bimbola Salu-Hundeyin, Sanwo-Olu said Africa’s gaming sector is transitioning from a fragmented, informal space into a structured and investment-driven industry.

He noted that the sector, once misunderstood and operating on the margins, is now becoming:

  • More regulated and transparent
  • Increasingly attractive to global investors
  • A key contributor to digital and economic growth

Technology Driving Growth

According to the governor, advancements in technology and improved regulatory frameworks are boosting investor confidence across the continent.

He added that gaming now intersects with:

  • Digital finance
  • Sports development
  • Youth engagement
  • Technology innovation

This convergence, he said, positions the industry as a strategic driver of economic expansion and job creation.

Expo Highlights Africa’s Global Ambition

Chief Executive Officer of the Lagos State Lottery and Gaming Authority, Bashir Are, said the expo was designed to place Africa firmly on the global gaming map.

He noted that the event has already:

  • Boosted tourism and hotel occupancy in Lagos
  • Attracted international investors and participants
  • Opened opportunities across related industries

Call for Strategic Growth

In his keynote, Peter Mebert urged African startups to leverage improved access to infrastructure and talent to scale globally.

He described gaming as a fast-growing global industry and a gateway to broader digital innovation, but cautioned that many startups fail due to:

  • Poor expansion strategies
  • Weak leadership
  • Limited understanding of international markets

Positioning Africa for Global Competitiveness

Stakeholders say Lagos’ commitment signals a broader push to formalise and scale Africa’s gaming industry, turning it into a major contributor to the continent’s digital economy.

With increased policy support, investment, and innovation, the sector is expected to play a key role in Africa’s global tech ambitions.

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