Apple has launched a limited-time trade-in promotion in China, offering additional discounts on the purchase of new iPhones. According to Apple’s official website, the promotion runs until June 18, 2025, giving customers a chance to upgrade their devices at a reduced cost.
Apple’s iPhone Trade-In Deal in China
The offer allows customers to trade in eligible old devices for credit toward the purchase of new iPhone models, including the iPhone 15 series. On top of the standard trade-in value, Apple is now providing extra discounts to boost accessibility and drive sales in one of its largest markets.
This promotion coincides with China’s 618 Shopping Festival, a major mid-year sales event, and is seen as a strategic move by Apple to remain competitive amid increasing pressure from local smartphone brands like Huawei and Xiaomi.
How the Trade-In Program Works
Consumers can visit Apple Stores or trade in their devices online through Apple’s China website. The trade-in value depends on the condition and model of the device, with maximum value given for recent iPhones in good condition. The additional trade-in discount is automatically applied at the checkout for qualifying purchases made before June 18, 2025.
Boosting Sales Amid Market Competition
Apple’s new trade-in incentive comes at a time when the company is working to increase iPhone sales in the Chinese market. The extra discount is aimed at encouraging users of older iPhones and Android phones to switch to the latest Apple devices.
Industry analysts view this promotion as part of Apple’s broader strategy to enhance customer retention and strengthen market share during peak retail periods in China
