Netflix has implemented its first subscription price increase of 2025 in Nigeria, with the Premium Plan now priced at ₦8,500 per month, a 21.43% hike from the previous ₦7,000. This marks Netflix’s third price increase since 2024, as the streaming giant adjusts to global and local market conditions.
New Netflix Nigeria Subscription Prices (2025 Update)
| Plan | Previous Price (₦) | New Price (₦) | % Increase |
|---|---|---|---|
| Mobile | 2,200 | 2,500 | 13.64% |
| Basic | 3,500 | 4,000 | 14.29% |
| Standard | 5,500 | 6,500 | 18.18% |
| Premium | 7,000 | 8,500 | 21.43% |
Netflix Justifies Price Hike With Content Investment Strategy
Netflix explained that the new price changes are part of a global strategy to improve service quality and invest in more local and international content. The company emphasised in previous shareholder letters:
“As we invest in and improve Netflix, we’ll occasionally ask our members to pay a little extra to reflect those improvements. This helps drive the positive flywheel of additional investment to further improve and grow our service.”
While Netflix has not directly cited inflation in its latest announcement, the company did acknowledge that local taxes, currency depreciation, and economic conditions contribute to regional pricing decisions.
Why This Matters: Inflation and Digital Entertainment Costs in Nigeria
The price hike arrives at a time when Nigerians are facing record-high inflation, with the cost of food, data, and basic services skyrocketing. Many households already feel the strain of:
- 50% increase in data prices by telecom operators
- Multiple subscription hikes by Pay-TV provider Multichoice Nigeria
- Soaring food and utility costs
This makes streaming services like Netflix increasingly inaccessible for average-income households, potentially impacting user retention and subscription growth in the region.
Netflix’s Price Hikes Aren’t Limited to Nigeria
Nigeria isn’t alone. Netflix has increased prices in multiple global markets, including:
South Africa (2025 Adjustments):
| Plan | Old Price (R) | New Price (R) | % Increase |
|---|---|---|---|
| Mobile | 49 | 59 | 20.41% |
| Standard | 159 | 179 | 12.58% |
| Premium | 199 | 229 | 15.08% |
| Basic | 99 | Unchanged | 0% |
These changes are part of Netflix’s wider monetisation strategy, which also includes a crackdown on password sharing and launching ad-supported plans in some regions to offer cheaper alternatives.
Key Takeaways: Netflix Nigeria Price Hike 2025
- Premium Plan now costs ₦8,500, up 21.43%
- All plans saw increases, except for new customers on the Basic tier in South Africa
- Price hikes align with Netflix’s content investment and monetization strategy
- Rising inflation and data costs in Nigeria may limit affordability for many users
- Nigeria joins a growing list of countries where Netflix is adjusting prices in 2025
