The Minister for Communication, Digital Technology and Innovations, Hon. Samuel Nartey George (MP), has formally requested Multichoice Ghana to implement a 30% reduction in DSTV subscription prices, citing the appreciation of the Ghanaian cedi and growing public dissatisfaction with current pricing models.
The directive was issued following a strategic meeting with a DSTV delegation led by Dr. Keabetswe Modimoeng, Group Executive for Regulatory and Corporate Affairs at Multichoice Group.
Cedi Strength vs. DSTV Prices: A Call for Fairness
Over the past five months, the Ghanaian cedi has appreciated by 30%, yet DSTV prices remain unchanged. According to the Minister, this price stagnation is unjustified and does not reflect the improving economic landscape.
“The time has come for subscription rates to match economic reality. Consumers must benefit from macroeconomic gains,” said Hon. Samuel George.
While Multichoice has rolled out temporary promotional offers, the Minister emphasised that a permanent reduction is needed to ensure pricing fairness.
Public Feedback: Content Dissatisfaction and High Prices
Public consultations conducted by the Ministry revealed:
- Widespread dissatisfaction with DSTV’s content offerings
- Perception of outdated programming, aside from live sports like the English Premier League
- Concerns about value for money amid rising living costs
The government has set a deadline of July 21 for Multichoice Ghana to submit a formal proposal, with additional engagements planned before the end of the month.
Cross-Border Piracy and Local Content Development
The Minister also raised alarm over the proliferation of unauthorized DSTV boxes, which enable cross-border piracy and undermine:
- Local broadcasters
- National tax revenue
- Fair competition in the pay-TV market
To counter this, the Ministry is developing a new broadcasting bill that will:
- Gradually increase local content quotas
- Support Ghanaian creatives and media producers
- Promote digital inclusion and consumer protection
“We are committed to building a digital ecosystem where local content thrives and consumers get value,” said the Minister.
Government’s Broader Strategy: Digital Inclusion and Affordability
This intervention is part of the government’s wider digital economy agenda, aimed at:
- Improving the affordability of essential digital services
- Promoting inclusivity through better access
- Holding service providers accountable
Earlier this year, a similar initiative involving AT, MTN, and Telecel led to a 10–15% increase in data bundle value after the Minister engaged with telecom operators.
