Nigerians Focused on Rent, Travel, and Business Savings in 2025 — Piggyvest
Piggyvest has disclosed that most savings targets created by its users in 2025 were geared toward rent payments, travel plans, and launching new businesses.
The findings were published in the fintech company’s 2025 W.A.E.C. (Wealth Accrued & Expanded Consistently) report, which offers a comprehensive look at how users saved, spent, and planned their finances over the year.
According to the report, savings targets on the platform increasingly mirror users’ lifestyles and ambitions, reflecting efforts to cope with higher living expenses, achieve better work-life balance, and pursue entrepreneurial goals.
High Living Costs Drive Savings Priorities
The report comes against the backdrop of Nigeria’s rising cost of living, with housing costs increasing sharply across major cities.
Industry data indicates that rent prices jumped by between 50% and 100% in key urban centres, including Lagos, Abuja, and Port Harcourt in the post-COVID period.
Piggyvest noted that many users in Lagos, Abuja, and Rivers State relied heavily on HouseMoney, the platform’s rent-focused wallet, to prepare for housing expenses.
The company said features such as HouseMoney and Target Savings are designed to help users plan ahead, stay disciplined, and maintain greater financial control.
Women Record Stronger Savings Performance
One standout insight from the 2025 W.A.E.C. report was that female users outperformed male users, with more women earning top “A1” ratings in their personalised financial reports.
Piggyvest attributed this trend to higher consistency in savings, stronger growth metrics, and better overall financial progress among women on the platform.
SafeLock Becomes Most Popular Wallet
The report also showed that SafeLock emerged as the most widely used savings wallet in 2025. Savings activity peaked in January, March, and December, suggesting that users were most active at the start of the year, during mid-year planning, and toward year-end goal setting.
Inside the Piggyvest W.A.E.C. Report
The Piggyvest W.A.E.C. is a personalised half-year and annual financial report emailed to users.
It provides insights into:
- Savings and investment performance over 6- and 12-month periods
- Spending and saving behaviour
- Year-on-year net financial growth
- Tips for maximising returns across different wallets
The report is designed to help users assess past performance and make smarter financial decisions going forward.
Piggyvest Disbursed ₦1.3 Trillion to Users in 2025
Beyond behavioural insights, Piggyvest achieved a major financial milestone in 2025.
The company said it paid out ₦1.3 trillion to users, representing a 56% increase compared with the ₦835 billion paid out in 2024. This growth followed Piggyvest surpassing 6 million users since its launch in 2016.
In its first-half 2025 update, the fintech revealed that more than ₦2.6 trillion had already been paid back to users, with an average of ₦47,000 saved every second as nearly seven million Nigerians used the platform to build financial security.
System Challenges and Infrastructure Improvements
Piggyvest acknowledged that 2025 was not without challenges, including app performance issues and delays in interest payments. The company said these were linked to infrastructure upgrades aimed at supporting its rapidly expanding user base.
As part of efforts to improve withdrawals and payment processing, Piggyvest secured a direct connection with the Nigeria Inter-Bank Settlement System Plc (NIBSS).
Direct Withdrawals Enhance User Experience
With the NIBSS integration, Piggyvest can now process withdrawals without third-party intermediaries.
Users can withdraw funds directly into their PocketApp and transfer seamlessly to other banks and financial institutions, improving speed, reliability, and transaction success rates.
Looking Ahead
Piggyvest’s 2025 W.A.E.C. report illustrates how Nigerians are reshaping their financial habits in response to economic pressures—prioritising rent stability, lifestyle goals, and entrepreneurship.
With higher payouts, improved infrastructure, and a growing user base, Piggyvest continues to strengthen its position as a leading savings and investment platform, helping millions of Nigerians plan smarter and work toward long-term financial freedom.
